Taking Advantage of Word of Mouth


Word of mouth advertising is cheap and VERY effective. In fact, if a business is recommended to us by a friend, a stranger or even a paid actor we are likely to believe they do a good job. So why not take advantage of the good will you have with clients and other businesses to advertise? Here are a few ways you can use word of mouth advertising.

1. Ask for client referrals

When you see a client mention that you’d appreciate a referral. Some nice ways to put it include: ‘we’re always looking for new work’ or ‘If you’re happy with my work I’d really appreciate if  you could pass on my business card’.

You don’t just have to ask in person. You can use phrases like ‘Love our products? Tell a friend!’ on your email signature, letterhead, flyers or shop window.

2. Create referral relationships with other businesses

Are there other businesses that provide products or services that complement your work? For example, if you’re a mechanic it could be a good idea to create a relationship with an auto-electrician. You can then recommend their services to your clients and vice versa. You’re also improving your service as clients will appreciate the referral from someone they trust.

 3. Use testimonials

Testimonials are a very effective tool. The best testimonials are when the person giving does so purely because they appreciate your work. But testimonials from partner businesses, paid actors or competitions are still very effective. You will need to distribute testimonials to see a significant result, so it’s not as cost effective as a call to action as referrals. If that isn’t in your marketing budget, you can always pop the testimonials on your website. They can help interested prospects make the decision to see you.


by Lara Roche

Lara is a marketing coordinator at Insight Wealth & Accounting Advice. She holds a Bachelor in Visual Communication Design (Hons) and is knowledgeable on graphic design and marketing for small businesses.


The information in this document reflects our understanding of existing legislation, proposed legislation, rulings etc as at the date of issue. In some cases the information has been provided to us by third parties. While it is believed the information is accurate and reliable, this is not guaranteed in any way. Any advice in this publication is of a general nature only and has not been tailored to your personal circumstances. Please seek personal advice prior to acting on this information.